No Risk. No Commitment

Is there such a thing as risk-free?

Probably not. But I don’t know of anyone else who goes to such lengths as I do to reassure prospects and clients that that working with me will be a very positive experience – with no financial surprises.

I do this by providing something I call a Text Map.

• A Text Map is an outline of how I will build up the copy, using headlines and subheads and brief content summaries.
• Sometimes not all of the subheads will be used in the final text. I use a similar system for scripts for speeches, video and audio.
• But the great thing about a Text Map is that it eliminates any financial liability on your part.

You’ll see how the argument builds up.  Equally importantly, you’ll understand how readers who just scan pages quickly will still be influenced by the key information contained in the headlines.

This detailed copy structure helps you check that all of the key selling points are in place – and in the order which will be most convincing to the reader.

It also allows me to explain which proven writing techniques have been used – and why.

If, at this point, you are not convinced about the approach that I am taking, then the project will come to a halt and you will not be charged a penny. That, I believe, is a unique offer.

There’s no meeting time included. But, in an age of email, messaging, teleconferencing and something called the phone, it shouldn’t be necessary.

If you want to know more, just drop me a comment.